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Baransu
Identity Design & Packaging
Identity Design & Packaging
Starting with a package of edamame from an everyday grocery store, I created a company, logo, and packaging for a line of healthy snacks. Baransu, meaning balance in Japanese, served as the inspiration for this project. Finding balance in your health and everyday life is what this conceptual company stands for. Simple, clean design lets the product sing. The cone shape makes this all natural snack easy to eat on the go. The print on the inside adds a fun surprise when the package is opened.